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Bushnell
The Bushnell R7 3-15x50 scope delivers the optical performance and holdover capability serious hunters and precision shooters expect, without the premium price tag of high-end European glass. This second focal plane riflescope pairs a 3-15x magnification range with a 50mm objective lens—a versatile combination that works equally well on a .308 deer rifle at 100 yards or a long-range setup pushing past 500. The fixed reticle design with integrated holdover marks lets you dial for distance and wind without constantly adjusting turrets, speeding up your shot when it matters.
Built for hunters who need reliability in the field and shooters who want tactical capability without the tactical price, the R7 brings Bushnell's no-nonsense engineering to your rifle. The 3-15x zoom ratio gives you flexibility across distance and hunting scenarios—low enough for brush hunting and thick cover, high enough for open country glassing and precision work. A 50mm bell gathers plenty of light without making your rifle front-heavy, and the second focal plane design means your reticle holdovers stay true at maximum magnification, making it straightforward to use the reticle's built-in compensation marks.
Whether you're setting up a hunting rifle or building a general-purpose range gun, the R7 is built to last and simple to use. No wireless turrets, no complicated ballistic software—just glass you can trust and a reticle that helps you shoot farther.
| Magnification | 3-15x |
| Objective Lens Diameter | 50mm |
| Reticle Type | Second Focal Plane (SFP) with Holdover Marks |
| Finish | Matte Black |
| Brand | Bushnell |
Second focal plane (SFP) means the reticle sits behind the scope's magnification system. The holdover marks in the reticle only read true at maximum magnification (15x in this case). At lower magnifications, the physical size of the reticle relative to your target changes, so your holdover marks won't be accurate if you're zoomed down. This design is simpler and more durable than first focal plane, and works great for hunters who shoot at maximum zoom or stay disciplined about magnification during holdover use.
The holdover marks are calibrated for a specific distance—typically center hold at 100 yards and marks for greater distances. The exact holdover values depend on your cartridge and load. You'll need to verify the reticle's calibration for your specific setup at the range before relying on those marks in the field.
The 3-15x range covers most hunting scenarios. At 3x, you have a wider field of view for close-range hunting in brush or timber. At 15x, you can glass game at distance or make precise shots past 300 yards on open terrain. The 50mm objective lens helps gather light across the entire magnification range, useful in low-light hunting conditions.
The R7 uses standard rifle scope rings and mounts. Confirm that your rifle's action and rail system accept industry-standard scope rings before purchase. If you're unsure, bring your rifle into the shop and we'll help you sort the mounting.
Bushnell
The Bushnell R7 3-15x50 scope delivers the optical performance and holdover capability serious hunters and precision shooters expect, without the premium price tag of high-end European glass. This second focal plane riflescope pairs a 3-15x magnification range with a 50mm objective lens—a versatile combination that works equally well on a .308 deer rifle at 100 yards or a long-range setup pushing past 500. The fixed reticle design with integrated holdover marks lets you dial for distance and wind without constantly adjusting turrets, speeding up your shot when it matters.
Built for hunters who need reliability in the field and shooters who want tactical capability without the tactical price, the R7 brings Bushnell's no-nonsense engineering to your rifle. The 3-15x zoom ratio gives you flexibility across distance and hunting scenarios—low enough for brush hunting and thick cover, high enough for open country glassing and precision work. A 50mm bell gathers plenty of light without making your rifle front-heavy, and the second focal plane design means your reticle holdovers stay true at maximum magnification, making it straightforward to use the reticle's built-in compensation marks.
Whether you're setting up a hunting rifle or building a general-purpose range gun, the R7 is built to last and simple to use. No wireless turrets, no complicated ballistic software—just glass you can trust and a reticle that helps you shoot farther.
| Magnification | 3-15x |
| Objective Lens Diameter | 50mm |
| Reticle Type | Second Focal Plane (SFP) with Holdover Marks |
| Finish | Matte Black |
| Brand | Bushnell |
Second focal plane (SFP) means the reticle sits behind the scope's magnification system. The holdover marks in the reticle only read true at maximum magnification (15x in this case). At lower magnifications, the physical size of the reticle relative to your target changes, so your holdover marks won't be accurate if you're zoomed down. This design is simpler and more durable than first focal plane, and works great for hunters who shoot at maximum zoom or stay disciplined about magnification during holdover use.
The holdover marks are calibrated for a specific distance—typically center hold at 100 yards and marks for greater distances. The exact holdover values depend on your cartridge and load. You'll need to verify the reticle's calibration for your specific setup at the range before relying on those marks in the field.
The 3-15x range covers most hunting scenarios. At 3x, you have a wider field of view for close-range hunting in brush or timber. At 15x, you can glass game at distance or make precise shots past 300 yards on open terrain. The 50mm objective lens helps gather light across the entire magnification range, useful in low-light hunting conditions.
The R7 uses standard rifle scope rings and mounts. Confirm that your rifle's action and rail system accept industry-standard scope rings before purchase. If you're unsure, bring your rifle into the shop and we'll help you sort the mounting.
